We were able to gain insights for further expansion of the sunscreen market in the future and for new entrants!
In our company, we conducted a "Sunscreen Usage Survey" (Group Interviews x 3 Groups) in July 2025 to capture changes in consumer behavior regarding UV care products and to serve as a reference for creating new business opportunities.
In recent years, the sunscreen market has been expanding against the backdrop of rising average temperatures in Japan. Additionally, the increasing awareness of beauty among men has diversified the ways sunscreen is used, regardless of gender or lifestyle.
This survey not only aimed to understand the actual usage of sunscreen but also investigated and analyzed the differences in purchasing awareness of skincare/makeup products and purchasing behavior originating from social media. As a result, we were able to gain insights for further expansion of the sunscreen market and hints for new entrants.
【TOPIC】
■ Findings related to sunscreen
■ The relationship between sunscreen purchases and social media
■ Utilizing social media
*For more details, please download the PDF or feel free to contact us.
![[Proposal] Lineup of Formulations with Measured SPF Values](https://image.www.ipros.com/public/product/image/0ee/2001075341/IPROS06803503052143198824.jpeg?w=280&h=280)
